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CREATIVE INSIGHTS INC. |
Ted Topping
President of Creative Insights Inc.
Co-author of Start and Run a Retail Business
Ted Topping, MBA, is president of Creative Insights Inc., a retail consulting firm he founded in 1989.
Ted is an experienced, dynamic and entertaining keynote speaker, trainer and consultant with clients in the retail and retail-related sectors across North America. He is also the co-author of Start and Run a Retail Business, a best-selling business resource book translated into five languages including Chinese, Spanish and Russian.
The focus of Ted’s practice is on the real motor of the retail
industry –
customers. Whether speaking, training or consulting, two issues are the cornerstones of his message:
• What do your customers want?
• How can you give them exactly that?
Always delivering practical insights and actionable advice, Ted is an enthusiastic proponent of the intangible “magic” that affects the total customer experience and creates truly enduring brands. This lets him deal with issues from both a factual and an emotional perspective.
Ted is a second-generation retailer with a successful retail executive career outside the family business. He gained more than two decades of direct interactive experience with a multi-chain, 600-store retailer before establishing Creative Insights. Ted’s familiarity with all aspects of retailing gives his work unequalled peer-to-peer credibility and real-life relevance.
Ted is a popular speaker at conventions and corporate events, trade association conferences and trade shows, and shopping center events across North America. His presentations cover a wide range of topics including retail and consumer trends, brand-matching customer service, selling skills, staff development, sales management, staff motivation, marketing, branding, merchandising, buying and technology.
In his consulting work and through his interactive workshops, Ted helps retailers with store evaluation and repositioning, branding, planning, strategy, marketing, staff development, management training and coaching. With his unique ability to analyze all aspects of a retail business with a critical “outsider” perspective, he helps his clients refocus and recharge their businesses.
Ted also plans, produces and delivers large-scale, multi-discipline training programs for retailers, associations and government organizations.
Ted’s clients include Microsoft, Harley-Davidson Motor Company, Shell Canada Products, Mac’s Convenience Stores, Mouat’s Trading Co., Pioneer Petroleum, the B.C. Lottery Corporation, CRS Retail Systems and numerous retailers, trade associations and shopping centers.
Ted is a frequent guest on call-in radio and TV shows, and contributing writer to trade publications.
The difference…
• Ted is a strong generalist, familiar with all aspects of retail.
• His approach is always practical, interactive and peer-to-peer.
• Ted knows retail through interactive personal experience and years of consulting work.
• He has an intuitive ability to zero-in on the customer experience and identify on-brand service.
• He is fun and approachable.
• Ted is also an entertainer at heart and an accomplished musician.
• He believes in magic.
Start and Run Retail Business by Jim Dion and Ted Topping |
Your brand is a feeling, a reputation and a promise you can reinforce through service |
Why they sometimes turn left when we expect them to turn right |
These are the trends that will change your business, and how to prepare |
| Start and Run a Retail Business | Associates |
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