Our Team Tuija Seipell Consultant, Creative Insights Inc., Vancouver  Tuija Seipell is a writer for popular blogs and print publications, a speaker, and a communications, customer experience and branding consultant to businesses.
She observes and comments on design, architecture, brands, trends, business, retail, consumer behaviour, sustainability and travel. At Creative Insights, she is responsible for trend and background research for our customer experience and retail-environment projects, keynote presentations, training initiatives and retail study tours. Tuija helps clients clarify and express their concept, message, idea, brand and culture to their target customers. She is also involved in company and product naming, and branding projects. Tuija has created a diverse career in design-related business, including retail, marketing and communications. Her international business background, Scandinavian sensibilities and North-American life experience give her a unique, strategic, big-picture perspective. She is senior writer at The Cool Hunter, where her articles regularly draw up to 8 million views. TCH is the world’s most-read culture and design blog. It connects with more than 1.8 million readers monthly and generates over 2.4 million page views. Tuija also blogs for Condé Nast’s pop-culture travel blog, Jaunted, reporting recently on public art in Vancouver and the 2010 Olympic Winter Games. Elsewhere, Tuija has written about pre-Olympic design for a leading design magazine, on bicycle commuting for the stakeholder magazine of the world’s largest sporting goods firm, and on internal and external retail knowledge for a global motorcycle company. Tuija Seipell is president of Barclay West Communications Inc., a communications firm she founded in 1989. In that capacity, she writes and edits corporate publications including stakeholder magazines, newsletters, blogs, annual reports, PR materials and websites. A dual citizen of Canada and Finland, Tuija lives in Vancouver, British Columbia. She has degrees in both business and languages, and is fluent in several languages. 
Tuija Seipell speaking to the clients of SUB-TV in Helsinki, Finland on Why Design Is Important to All Business. |
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