Our Team Ted Topping President, Creative Insights Inc., Vancouver  Ted Topping, MBA, is president of Creative Insights Inc., a customer-experience consulting firm he established in 1989. As a presenter, consultant, training program creator and author, Ted helps consumer-facing organizations in all sectors perfect the customer experience they offer.
His clients include global and national retail brands and manufacturers, national and state-wide trade associations, government agencies and ministries, and small and mid-size retail, hospitality and service companies, dealers and distributors. The Creative Insights network of experts and collaborators ensures effective and up-to-date resources for each client project. With more than three decades of relevant experience, Ted Topping has a deep understanding of the key motors of a consumer-facing enterprise. He looks at the business from the big-picture, strategic perspective while helping clients understand and deliver the crucial details that make it all relevant to the customer. Ted’s keynotes, presentations and workshops are motivational, inspirational and entertaining, yet they deliver a solid take-home to the participants. He always tailors his presentations to fit the client’s needs. In one-hour motivational presentations or multi-day programs, he inspires participants to adopt a practical, can-do approach and helps them to create an action plan that will get them where they need to go next with their business. Ted’s consulting work aims for a permanent change in the client’s business, not a quick band-aid. It also provides the client with the practical tools and methods they need to get from where they are to where they want to go. Ted’s consulting work includes thorough retail-environment evaluations that look at all dimensions of the customer interface and then involve staff in the process of understanding, completing and integrating the necessary changes. He also delivers Retail Study Tours for international and North American clients, customer experience boot camps at the Disneyland Resort, and Management and Ownership Transition Consulting. In addition, Ted designs, produces and leads customized, industry-wide training programs, developing these large-scale initiatives from initial ideas and research through to writing the training manuals, training the trainers and delivering training programs. He is also a widely published writer and co-author of Start and Run a Retail Business, an international best-selling resource book. 
| Ted Topping zeroes-in on the customer experience in every business, and on what can be done to improve it. |
Some other things that make a difference: • Ted’s expertise comes from personal experience and decades of real-life consulting work. • He is a strong generalist who understands all aspects of a customer-facing business. • His approach is always practical and action oriented, giving not just ideas but instructions on what clients can actually do. • Ted is not a stuffed shirt. He is down-to-earth and approachable. • He is also an entertainer at heart, and an accomplished musician and photographer. 
In Search of Superb Customer Service: Ted Topping speaking with host David Berner on Shaw Cable’s Community Channel in Vancouver. Image by Robert Werner. | 
Engagement Through Customer Experience: Ted Topping leading a half-day interactive presentation at the Shelfspace “Passion for Retail 2011” conference. | 
Ted Topping, facilitator with J. Jeff Kober, of Perfecting the Customer Experience: Serious Business Lessons in the Fun Environment of Disneyland® |
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