TedTopping.com - Creative Insights Inc. - Customer Experience Speaking, Training and Consulting

CREATIVE INSIGHTS INC.

From where you are to where you want to go.

tedtopping.com

Ted Topping, MBA, is president of Creative Insights Inc., a customer experience consulting firm he established in 1989. As a speaker, trainer and consultant, Ted helps consumer-facing organizations in all sectors perfect the customer experience they offer.

Ted’s clients include global and national retail brands and manufacturers, national and state-wide trade associations, government agencies and ministries, and small and mid-size retail, hospitality and service companies, dealers and distributors. The Creative Insights network of experts and collaborators ensures effective and up-to-date resources for each client project.

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The most engaging, interactive and effective program we have ever offered

Serious Business Lessons in the Fun Environment of Disneyland®

September 25 to 27, 2012 in Anaheim, CA | PDF brochure available soon

Perfecting the Customer Experience is a unique, three-day benchmarking program at the Disneyland® Resort. It illustrates the service standard to which all consumer-facing businesses should aspire. Ted Topping and J. Jeff Kober share solid ways to perfect the customer experience and create loyal customers • Proven examples from Disney and other world-class organizations • Applications for transferring what you learn to your business.

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NEW KEYNOTE FOR 2012

Building Engagement Through Customer Experience

This fast-paced interactive presentation looks at five areas that are common to every consumer-facing business. Helps participants understand the incredibly high level a consumer-facing business must attain to succeed.

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BUILDING THE CUSTOMER EXPERIENCE

Customized Retail Study Tours

Retail Study Tours by Creative Insights Inc. expose retailers and non-retailers from around the world to the retail environment in the Pacific Northwest. We create our tours to highlight the best retail concepts, store designs, brands, merchandising, presentation, selection and service.

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BENCHMARKING DISNEY

Disney’s Service Standards and Values

Disney has four service standards and values: safety, courtesy, show, and efficiency. These help Cast Members at every level know precisely what choice to make when they face a decision. They simply base their decision on the highest relevant standard or value on the list.

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WATCH TED TOPPING ON YouTube

Ted Topping Interview with David Berner

In Search of Superb Customer Service

This fast-paced interview from May 2011 looks at the customer experience from many angles. Includes hiring the right staff, brands such as Disney, Apple and Cirque, and why businesses must get out of the middle and choose a strategy.

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IMPROVING PRODUCTIVITY

Retail Tune Up Consulting

Re-defining or clarifying the brand promise, and bringing the reality of the business closer to that promise, can make a noticeable difference in profitability. We can help you develop an actionable Marketing and Operational Strategy, and support you during the implementation.

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THE PHYSICAL SPACE

Innovative Merchandising and Product Presentation

This unique training program helps retailers improve productivity by combining essential items from our Retail Tune Up Consulting with key lessons from our popular Building Engagement Through Customer Service keynote.

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FOCUS ON RETAIL

Start and Run a Retail Business

by James E. Dion and Ted Topping

With a practical and real-world approach, this book details the major aspects of running a profitable retail business. By examining retail from a customer’s perspective, it helps readers meet the challenges of today’s retail world.

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ARTICLE FOR SMALL BUSINESS

Managing the Customer Experience: The Apple Way to Succeed

Published in Retail Connections. The focus of retail, especially smaller and specialized retail, has shifted to the total customer experience – the way that everything looks from the customers’ point of view, where the buying decisions are made.

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OUR TEAM

Tuija Seipell, Consultant

Tuija helps clients clarify and express their concept, message, idea, brand and culture. A writer for respected blogs including The Cool Hunter, she observes and comments on design, architecture, brands, trends, business, retail, consumer behavior, sustainability and travel.

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DESIGN AND VISUAL MERCHANDISING

Images from The Cool Hunter

The Cool Hunter is the world’s most-read culture and design blog, with more than 1 million readers and over 1.8 million page views each month. Tuija Seipell is the site’s senior writer, contributing articles such as Power Shops, in which she looks at retail design.

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Canada:

USA:

Creative Insights Inc., Vancouver, BC

Affiliated with Dionco Inc., Chicago, IL and Performance Journeys, Orlando, FL

604 685 7571

@TedTopping

Ted Topping