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Thriving In Tough Times & Getting Ready For Boom Times

Client The Footwear Event
Date Jun 23, 2009
Access Client Only


Presentation at The Footwear Event in Nashville, TN.

While we are starting to see a light at the end of the tunnel, there is still a lot of work to do this year and next to get back in the game in perfect form. And there is no better way of doing it than by understanding how dramatically the consumer psychology has changed in the last couple of years. Yes, consumers are more cautious in their spending patterns but that is NOT the change that we are talking about. The change that we are seeing is in their expectations and need to be CONNECTED, INVOLVED and ENGAGED more than ever before. Each of the leading footwear suppliers sponsoring The Footwear Event is a prime example of what it takes to successfully connect, involve and engage the consumer. And these companies expect you to continue the process and the dialogue with the customers who come into your store because that is what your customers have learned to expect of them and you and that is what will make you successful. Learn the many ways to capitalize on the new expectations that our customers have and get ready for boom times!

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