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The Psychology Of Price And Why It Matters

Client Association of Golf Merchandisers
Date Jan 20, 2015
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Presentation at the 2015 AGM Retail Conference in Orlando, FL.

At the end of this presentation, participants will be able to: 1. Discuss the psychological implications of price strategies on consumers and why low price and deals appeal to them 2. Determine what price strategies to deploy to cater to a price conscious consumer that do not involve lowering prices 3. Identify the mistakes retailers make when they lower their prices in an attempt to respond to consumers' obsession with low price and why these will eventually put them out of business 4. Describe what not to say to a consumer about prices  

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