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The On-Demand Economy: Mobile Customers Want it Now - Are You Ready?

Client Society of American Florists
Date Jun 7, 2015
Access Client Only


Presentation at the 2015 Retail Growth Solutions Conference for the Society of American Florists in Hartford, CT.

Global smartphone use is expected to exceed 2 billion this year. By 2016, mobile purchases will account for 25 percent of all retail e-commerce sales. The message for retailers is clear: Engage customers through their mobile devices — or risk losing their business! At this session we will ask and answer for you 5 key mobile marketing questions; share 16 strategies; warn you about 5 mistakes you need to avoid; give you 9 examples of smart mobile marketing uses from leading companies; share 6 key mobile trends happening in the not to distant future; and finally listen to your questions and give you answers that will help you make your mobile marketing strategy a winner.

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