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The Future Ain't What It Used To Be

Client Ivanhoe Cambridge
Date Oct 21, 2008
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Presentation in Chicago on October 21, 2008

Canada in a recession? Maybe, maybe not: what a cliff hanger! Canadian demographics truly matter. Seniors, the Boomers and the Milleannials cannot be ignored and are setting a whole set of new rules for marketers and retailers for them to pitch to them effectively. And let’s not forget the Canadian multi-ethnic rainbow and the challenges and opportunities that it creates!   Fourteen trends that are reshaping the way companies do business. From total transparency (opinion, price, problem, recommendation, etc.), to branded brands or brands joining forces, to new status-symbols, to free stuff online and offline (and not just music!), to companies tapping into their customers’ collective experiences and knowledge.

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