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The Customer in 2011 and Beyond

Client Brazil Ceramic Tiles Experience (Brazil)
Date May 20, 2011
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Presentation at the 2011 Brazil Ceramic Tile Experience Conference in Miami, FL.

A fast-pased look at the trends that are driving the North American consumer and the influencing factors in purchasing decisions.   The session will cover the devastating effects of value engineering and discount models, but will focus on strategies for future challenges to reach an increasingly connected, informed and critical consumer.

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