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The Complacency Trap: Don’t Get Caught Doing What Worked Yesterday (When Customers Are Obsessed with What They Want Tomorrow

Client Society of American Florists
Date Sep 24, 2016
Access Client Only


Keynote at the Society of American Florists Association 2016 Annual Convention in Maui, HI.

Evolve or die isn’t just the stuff of biology books — it’s the rule of retail. Consumers want the next best thing even before the last best thing wears out. To ensure you’re playing and winning by these new rules, join internationally known retail consultant and retail trainer James Dion as he details how innovative businesses are changing the game and raising expectations for customers. You’ll leave unable to think the same way about what you’re selling, how you’re selling it — and the story you’re telling to sell it. Rut busters: Rethink assumptions about social media, ads and technology — before they put your business at risk Spot evolving opportunities and emerging markets Leave the session with no fewer than 10 resolutions you can implement right away and that are guaranteed to make you profitable for years to come


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