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The Art And Science Of Whole Branding

Client Pauline Books & Media
Date Feb 4, 2017
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Workshop for the Pauline Sisters.

Agenda: What is branding? Why it matters? What are the basic elements of branding? The concept of whole branding The benefits of whole branding 6 steps to whole branding Executing whole branding – examples of retail leaders Whole branding for the Pauline Stores – part 1 exercise (your strategy) and part 2 exercise (your execution or tactics) Where do we go from here?

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