The Art And Science Of Whole Branding
||Pauline Books & Media
||Feb 4, 2017
Workshop for the Pauline Sisters.
What is branding?
Why it matters?
What are the basic elements of branding?
The concept of whole branding
The benefits of whole branding
6 steps to whole branding
Executing whole branding – examples of retail leaders
Whole branding for the Pauline Stores – part 1 exercise (your strategy) and part 2 exercise (your execution or tactics)
Where do we go from here?
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