The Art And Science Of Whole Branding
| Client | Pauline Books & Media |
| Date | Feb 4, 2017 |
| Access | Client Only |
Description
Workshop for the Pauline Sisters.
Agenda: What is branding? Why it matters? What are the basic elements of branding? The concept of whole branding The benefits of whole branding 6 steps to whole branding Executing whole branding – examples of retail leaders Whole branding for the Pauline Stores – part 1 exercise (your strategy) and part 2 exercise (your execution or tactics) Where do we go from here?