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Selling 15% More? Easier Done Than Said

Client Nathan Sports
Date Dec 4, 2013
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Presentation at the Nathan Sports Retail Selling Symposium in Austin, Texas.

"We need to sell more! We need to increase our sales by 5, 10, 15, 20%. If we increase sales by 10% this month we can all make more money and the customer is happier." How often are you hearing this? Retail is about doing better and more every day. But how easy it is to increase sales by even just 5%? Quite easy indeed. All you need is to understand the impact that small changes in your sales approach can make to the bottom line. Whether it is an extra item, or a slightly higher price product, or one more customer you are able to close, or one more customer you are able to engage, or one more objection you are able to answer, or one more question you are able to ask, you will learn that small can be big, really big. Can an extra item added to a sale on average result in a 15% sales increase? This session will prove just that.

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