Retail Ain't What It Used To Be & Now Do It!
||Dec 1, 2008
Presentation to Aramark Retail Managers in Philadelphia, PA.
Divided into 2 parts: Part 1 is a 30,000 foot view, critical for both perspective as well as vision necessary for inspiration and insight, and Part 2, highly tactical, is about what to do tomorrow and every day for the next year at least. An overview of best experience retailers as well as key strategies to become one including studying demographics, expectation economy and competition, both horizontal and vertical.
Expectation economy is about the need for you to upgrade your fares, store look, services, assortment and everything you do sometimes to unreal levels. And it is about how important it is for you to have products, a brand, a store that tells a story that make you stand out and that customers can make their own that will make them sound, look, feel smarter! Time (or the need to save time), convenience, green, assistance and a many more trends are also the product of the expectation economy.
And once you know what the expectation economy is all about, then the next step is to do it yourself through traffic stopping windows and displays, best of the best service, marketing and advertising programs that build loyalty and repeat business and state-of-the-art inventory management practices that ensure your product is always fresh and new.
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