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On The Rise And Online

Client Formula4Media
Date Jun 30, 2015
Access Client Only


Presentation at The Running & Fitness Event For Women in Chicago, IL.

Women are earning, spending, and influencing spending at a greater rate than ever before. In fact, women account for $7 trillion in consumer and business spending in the United States, and over the next decade, they will control two thirds of consumer wealth. Women also make or influence 85% of all purchasing decisions. And when it comes to online shopping, women account for 58% of all total online spending. This despite the fact that women feel that marketers and businesses both online and offline are not understanding them and listening to them as they should. What is that there is to understand or to listen to? And how does one respond to women’s new realities and needs and secure their share of heart and wallet? Learn the answers to these fundamental questions at this session because women of all generations - and more so Millennials - need more than just ‘pink’ products

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