New Trends that are Re-shaping Shoe Retailing
||National Shoe Retailers Association
||Jul 27, 2008
A Keynote Presentation at NSRA Retail Dollars & Sense Conference in Las Vegas (NV).
It used to be that online was trying to mimic offline. Now, it is the opposite: superior processes and changed consumer behavior taking place online are being incorporated offline. Sharing, easy befriending and connecting, collaboration, keeping in touch, customization/personalization, searchability are just a few of the many options featured online that are guiding offline retailers wanting to make it faster, easier, more customized and personalized for the consumer.
It is no longer about your products and services, it is about my – the consumer – unique needs. Retailers have a tremendous opportunity to capitalize on the new needs and build strong and long-lasting relationships with the consumer.
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