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May You Live In Interesting Times

Client Association of Golf Merchandisers
Date Jan 28, 2009
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"May You Live In Interesting Times" 2 Slides Per Page for January 28, 2009 Presentation in Orlando, FL

A Chinese curse and a reality these days. Yet, despite all the gloom and doom, one fact still holds true: it is possible and easier to shine when others are not. So, what is it that you can do to shine that others are not doing?   Start with a closer look at your consumer and how others in other industries and not just yours are capitalizing on the consumer’s many ‘mores’ Things like, more sophisticated, more demanding, more information hungry, more cost-conscious, more adventurous (demanding unique products, services, communications, etc.), more try-out-prone, more CONNECTED / WIRED, more brand-conscious, more global & local, more inclusive and diverse and lots more!

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