May You Live In Interesting (Retail) Times
| Client | Arçelik |
| Date | Nov 9, 2015 |
| Access | Client Only |
Description
Presentation for Arçelik A.S. Dealers and Company Executives during their US. Retail Study Tour in Chicago, Dallas, and NYC.
Trends to watch, who is already doing it and why you cannot afford not to do it. - A new definition of competition: industry shakers - A new definition of shopping: mobile and online imperatives - New retail channels: social retail outlets - Caring for Generation Z: your plan for the future - Caring for Generation Y: the most difficult customers - A new definition of store: merchantenment, retailtenment - Slow shopping: tapping into US consumers' preference for experiences - In store technology that customers really care about - Deliver me now: anyway possible - IoT: to gain operational efficiencies and deeper customer relationships - Low price no more: you need a point of difference and price is not it