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It's All About The Customer: 12 Ways To Be More Attuned To Your Customer's Real Needs

Client ASICS
Date May 28, 2009
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Presentation for ASICS Gold Accounts in Scottsdale, AZ.

While discussing what the next hot trend in the world of consumerism can be inspiring, execution beats everything.   If you know what your customer wants and expects but don’t know how to deliver it to them, it’s all for nothing.   Execution is what matters most and execution is the sum of your knowledge, creativity, intuition, example and ability to lead and inspire your team to do the right thing.   Learn about the new leadership imperatives, how to hire the right people, how to take care of the customer in more than one way, how to 'mass with class' and how 'less is more' in visual merchandisng can help you particularly when inventories are not as plentiful as they used to be. And learn about the 'rights' of product, new pricing patterns, the path to your customers’ loyalty and a lot more.

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