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Expanding Outside Of Singapore Into North America

Client Spring and IE Singapore (Singapore)
Date Sep 11, 2013
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Presentation to Singaporean Retail Executives sponsored by Spring Singapore.

What is the difference between retailing in Singapore and in the U.S.? Are consumers different? How do you establish a successful brand in the U.S.? What are the factors to consider between different geographic regions/modes of entry? What are some successful examples of Asian brands in the U.S. and critical succss factors? What are some mistakes made by other brands that you should avoid?   These and other key questions are the subject of this presentation and roundtable discussion.

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