Consumer Wants And Fifteen Visual Merchandising Tactics You Can Deploy To Exceed Them
| Client | Stag-Parkway |
| Date | Mar 21, 2012 |
| Access | Client Only |
Description
Webinar for Stg-Parkway Dealers.
A key component of the customer experience and their motivation to buy or not to buy at a store is the store environment and visual elements including the sensory experience provided to the customer. Product presentation tactics for maximum visual impact and sales are the focus of this Webinar. It starts with a look at how human beings respond to visual elements and then helps build a clear set of requirements for the store to draw the customer inside the store, keep them in the store as long as possible – the more time customer spend in a store, the more they buy - and make them want to come back.