Buying The Right Product For Your Customers, Today And Tomorrow
| Client | Independent Garden Center Show |
| Date | Aug 20, 2013 |
| Access | Client Only |
Description
Presentation at the 2013 IGC Know2Grow Retail Conference in Chicago, IL.
Changing consumer behaviors can make it more challenging for garden centers to stay ahead of their expectations. We must understand today’s consumers, and how they are making decisions about what they spend their money on to make better choices in our merchandise mix now and in the future. This session includes specific demographic and psychographic data, as well as examples of retailers that are succeeding by using product to win their customers.