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An Outstanding Future - Capitalizing On Opportunities

Client Trek Bicycle Corporation
Date Nov 2, 2009
Access Client Only


Presentation at the Trek Business School Event in Waterloo, Wisconsin.

Trek CEO John Burke says it well: "The bicycle world is fantastic." And with traffic congestion, the obesity epidemic, the environment as well as the federal transportation funds that are being allocated to develop new bike paths, lanes, trails and programs throughout the US, the future could not look brighter.   How do you capitalize on these opportunities? First, by better understanding the societal and consumer behavior shifts that have occurred in the last couple of years. Then, by understanding that the business arena with all its 'transparency' has become brutal and poses new challenges to businesses in many ways.   This presentation provides a roadmap to success in merchandising, leadership, pricing, product selection, sales performance management, marketing, and selling in this brave new world that we live in.

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