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Amazing The Consumer Of Today And Tomorrow

Client National Bicycle Dealers Association
Date Sep 19, 2012
Access Client Only


Presentation at the NBDA 2012 Interbike Show in Las Vegas, NV.

What changes do YOU need to make to YOUR business strategy and tactics to meet the needs and wants of YOUR customer for the RIGHT PRODUCT, RIGHT TIME, RIGHT PRICE, RIGHT SERVICE, and RIGHT PLACE? That’s what you are challenged with at the end of this presentation, but not until you have been provided with plenty of ideas and ways to meet today and tomorrow’s criteria for success: change faster than your customer. Because today and more so in the future, the customer is in the driver’s seat, compliments of the web, social media and mobile technology. Choices and what they want are just a mouse or mobile click away. Learn what customers want and who is delivering to them and how, whether it is product curated assortments, or access to product/price/information/reviews anywhere and anytime, or instant gratification, or deals and low prices, or DIFM service or a decentralized shopping and a ‘social/personal’ experience or a high-tech cool store.

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