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Speaking & Training:
Retail Selling & Service, Marketing

For more than 20 years, Jim has been educating, inspiring and entertaining audiences worldwide with a lively mix of practical, easy to implement ideas, and value-based principles.

Jim is an internationally recognized expert on sales and the emerging service-centric economy. Clients include Microsoft, IBM, Harley-Davidson, Blick Art Materials, Honey Baked Ham, Metro Plc., Bata International and more.

He has published a book on the subject titled "Retail Selling Ain’t Brain Surgery, It’s Twice As Hard", over 100 articles, and has spoken in 40 states and 12 countries.

Jim’s seminars on negotiation are also renowned. Featuring interactive classes with high-impact support resources and follow-up/follow through action programs he brings across not just ideas and theory, but real skills that maximize each participant’s unique negotiating ability and style. His cutting-edge techniques have been adopted by Royal Doulton China, Ashley, Club Monaco, Circuit City, Best Buy and many others.

Jim offers customized and in-house retail selling & service as well as marketing training and keynote speeches.

One of such entirely individualized training programs is the Custom Designed "Retail Selling Ain’t Brain Surgery, It’s Twice As Hard" – For Retail Associations Only. A fully personalized version of Jim’s best seller book and workshop complete with examples, illustrations and documentation geared specifically to the association members’ industry and made available exclusively to the association for its member retailers.

Objective:

  • Provide the association with an opportunity to show a unique benefit and add value for its members by offering them training that will
    • Improve their sales and profit by exposing them to customer service best practices geared specifically to their industry
    • Help them motivate their staff to change their behaviors by providing them with specific examples and data taken directly from their field and experience

Training Package Inclusions:

  1. Fully customized "Retail Selling Ain’t Brain Surgery, It’s Twice As Hard" book, video or CD-ROM. It includes a new chapter on remote customer contact including phone and e-mail selling, use of the Internet for product knowledge. It also features additional tests, role-plays, and other interactive learning tools to further enhance the learning and make it more fun
  2. 1-day workshop to introduce the customized "Retail Selling Ain’t Brain Surgery, It’s Twice As Hard" book (or 2 day train the trainer seminar)
  3. "Retail Selling Skills Professional Certification Test" used to ensure that the book/video/CD-ROM has been read/viewed and mastered by the participants. It can also be used to evaluate new staff for their first raise

PS: Associations and their members can choose either 1 or 2 or 1 & 2 together. 3 is always included.

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To learn more about Jim’s "Retail Selling & Service, Marketing" speaking and training experience please check Keynote Speeches, Seminars and Workshops and Articles on this topic.

Also, please check Jim’s book "Retail Selling Ain’t Brain Surgery, It’s Twice As Hard."

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