Retail Selling & Service, Marketing

Retail Selling & Service, Consumer Psychology, 

                Negotiation, Branding & Advertising

For over 30 years, Jim Dion has been educating, inspiring and entertaining audiences worldwide with a lively mix of practical, easy to implement ideas, and value-based principles.

He has published a book on the subject titled "Retail Selling Ain’t Brain Surgery, It’s Twice As Hard", over 100 articles, and has spoken in 40 states and 15 countries.

Jim’s seminars on Negotiation are also renowned. Featuring interactive classes with high-impact support resources and follow-up/follow through action programs he brings across not just ideas and theory, but real skills that maximize each participant’s unique negotiating ability and style. His cutting-edge techniques have been adopted by Royal Doulton China, Ashley, Club Monaco, Circuit City, Best Buy, Bata, to name a few. 

Jim offers customized and in-house Retail Selling & Service, Marketing as well as Negotiation Training Workshops and Keynote Speeches.

One of such entirely individualized training programs is the custom designed "Retail Selling Ain’t Brain Surgery, It’s Twice As Hard" for Retail Associations or Manufacturers. A fully personalized version of Jim’s best seller book and workshop complete with examples, illustrations and documentation geared specifically to the Association members’ industry or the Manufacturer's industry and made available exclusively to the Association for its member retailers and the Manufacturer for its retail store clients. 

The objective is to provide the Association or the Manufacturer with an opportunity to show a unique benefit and add value for its members/clients by offering them training that will:

• Improve their sales and profit by exposing them to Retail Selling and customer service best practices geared specifically to their industry

• Help them motivate their staff to change their behaviors by providing them with specific examples and data taken directly from their field and experience

Training Package Inclusions:

1. Fully customized "Retail Selling Ain’t Brain Surgery, It’s Twice As Hard" book, video or CD-ROM. It includes a chapter on remote customer contact including phone and e-mail selling, use of the Internet for product knowledge. It also features additional tests, role-plays, and other interactive learning tools to further enhance the learning and make it more fun

2. 1-Day Workshop to deliver the training (or 2-Day Train-the-Trainer Seminar)

3. "Retail Selling Skills Professional Certification Test" used to ensure that the book/video/CD-ROM has been read/viewed and mastered by the participants. It can also be used to evaluate new staff for their first raise

PS: Associations and Manufacturers can choose either 1 or 2 or 1 & 2 together (number 3 is always included).