Project by Type/Client
Store Operations Review (SOR)© & Retail Study Tour Programs
Selling & Service Improvement Programs
Retail Merchandising Systems & Processes
Retail Technology Solutions
Other: Expert Witness Services
Other: Leadership Development Programs
Other: Basics Of Retailing Credential Programs
Sample Project
Designed, developed and delivered a state-of-the art Merchandise Management Course for General Merchandise Managers. |
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| Client Harley-Davidson Motor Company The market leader in the motorcycle and motor clothes industry in the |
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Challenge
Harley-Davidson Motor Company wanted to deliver to their Dealer Network a hands-on Merchandise Management Skills Program covering the fundamentals of merchandise management. The course had to be comprehensive and meet the needs of both beginners and more advanced Managers. It also had to incorporate basic principles as well as more advanced and state-of-the art practices to help increase sales and customer satisfaction.
Solution
Designed a 3-Day Workshop on all facets of Merchandise Management with a custom open-to-buy software program for the MotorClothes Managers to use at their store to plan their inventory budgets and sales.
Program Overview
- Provided a broad and comprehensive review of Merchandise Management and all of the components:
- Market Analysis
- Advertising and Promotions
- Plan to buy and plan to sell
- Six Month Merchandise Planning
- Sales forecasting
- Inventory levels
- Stock turnover
- Markdown analysis and strategies
- Open to buy
- Pricing strategies
- GMROII
- Assortment planning and category management
- Selling and service strategies
- Benchmarks, what is considered good, great and superior performance
- What is driving the business
- The course is presented in Power Point format with a 150-page Participant Manual complete with Tests, Exercises and Working Tools
Services Provided
- Instructional Design (content and format)
- Delivery of the 3-Day Workshop an average of 5 times a year since 2003
Results
