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| Title & Description | Client | Date | |
Thriving In Tough Times & Getting Ready For Boom Times |
The Footwear Event | 06/23/2009 |
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Presentation at The Footwear Event in Nashville, TN. |
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While we are starting to see a light at the end of the tunnel, there is still a lot of work to do this year and next to get back in the game in perfect form. And there is no better way of doing it than by understanding how dramatically the consumer psychology has changed in the last couple of years. Yes, consumers are more cautious in their spending patterns but that is NOT the change that we are talking about. The change that we are seeing is in their expectations and need to be CONNECTED, INVOLVED and ENGAGED more than ever before. |
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