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Speeches & Workshops

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Title & Description Client Date  

The Psychology of Price

Surfaces 01/23/2012 Client Only

Presentation at the 2012 SURFACES and StonExpo/Marmomacc Americas Conference in Las Vegas, NV.

It almost appears that we are in a race to the bottom.  This session will teach the participants about the psychology of price and how to get more for their product. More specificcaly, they will learn how to:
•Determine how to set profitable prices
•Recognize how to overcome price objections
•Explain cost versus price

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