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| Title & Description | Client | Date | |
Merchandise Your Showroom For The Ideal Customer Experience |
Coverings, Tile, Stone & Flooring | 04/18/2007 |
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Presentation at Coverings 2007 Annual Conference in Chicago (IL). |
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Why is Visual Merchandising important? Beacuse it allows you to create compelling and distinctive experiences for your customer. 80% of purchases are impulse and even a major flooring project can be impulse!
Customers make the final decision to buy or not to buy and what to buy in the “last 3 feet”. Customers shop horizontally not vertically! Store layout/presentation can make a + or – to your business of 40% by driving traffic, improving conversions, increasing sales gains, selling more to existing customers, getting them back more often, attract new customers, increasing margins through adding value to your offer, keep the customer longer in the store – the longer they stay, the more they buy.
Learn about Atmospherics (graphics; props; music; smell; store literature; using product as a visual tool; videos….), Color personality, Customer Focus, Customer Experience, Focal Points, Impact Zoning, Layout Structure, Orientation (signage; layout; directories; product benefits; logical adjacencies; promotional flow), Technology In Store, Traffic Magnets, Windows, Brand Enhancement. |
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