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| Title & Description | Client | Date | |
Harvesting The Low Hanging Green Fruit (Handout) |
National Retail Federation | 01/14/2009 |
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Presentation at the National Retail Federation (NRF) 2009 Annual Convention in New York City (NY). |
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Sustainability is not a fad or a marketing gimmick, it does not have to cost more, it should be taken for granted and not bragged about. Ultimately, ethical operations = sustainable operations and sustainability can help you save money. It is the same as the difference between price and cost.
A look at internal opportunities to do the right thing such as, store operations (lighting, HVAC, EMS systems, equipment), merchandising (reputable sources, reduce / reuse / recycle, local, Just In Time), supplies & equipment, advertising & marketing and staff as well as external opportunities like environmentally friendly products and customer involvement / education. |
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