Stock Up On Surefire Strategies For Success
Table of Contents
Start And Run A Retail Business recognizes that the retail industry has undergone enormous changes in the past 30 years. Retailing experts Jim Dion and Ted Topping give clear instructions and acknowledgeable advice on how an owner-operated retail business needs to be organized to survive and prosper in today’s highly competitive retail environment.
A succinct and valuable guide, this book is as useful to retailers with established businesses as it is to those who are just beginning a retail business plan. Drawing on their years of experience in the retail industry, the authors provide a detailed, practical job description of the successful retailer, covering:
"Start and Run a Retail Business is not a typical start-up book. It does not try to cajole or charm you into the business of retailing. The writers do not wear pink glasses or try to "sell" retailing to you. Both writers know too much about retailing today to try these tactics. The book forces the reader through even the most unappealing parts of retailing - inventory control, cash flow and so on. It suggests that the would-be retailer should understand that in order to be a professional retailer, he or she cannot be also a lawyer, store designer, advertising copy writer, retail trainer or technology specialist. "If you cannot afford to use outside professionals, you should proceed with extreme caution," the authors say. I like the book because it is realistic. It does not talk at the reader and it assumes that the reader knows a great deal about business already. As a reviewer, I am somewhat biased because I happen to know both writers well. But, I am also a writer myself and have written about retailing (in Canada) full-time for the past 10 years. And I have read an awful lot of books about retailing! This book is worth reading."
"The Start and Run a Retail Business book is a comprehensive guide and reference book for every new retailer and even ones who have been in business for some time. Complete with examples and illustrations backed by real-world experience and rigorous research, it is a powerful resource. Well written and well organized, it makes a great book for individuals, small and large businesses alike. I found it easy to understand and apply."