Articles: From Our Archives

A selection of articles and news stories we were quoted in from our archives.

The Cheaper, Smarter Way to Buy Luxury Fashion

How insatiable is the appetite for cheaper designer clothes from ‘off-price chains’ like Nordstrom Rack, Neiman Marcus Last Call, Barneys Warehouse....

Read More

Retailers Running Scared Turn To Technology For Salvation

Will robots that assist you in trying on clothes, or “smart data,” not be confused with “big data,” help save the retail industry?

Read More

Google Tap 10 Is Now Offering Free Rewards To Users

For a limited time and in the United States only, a new promotion called Google Tap 10...

Read More

8 Retail Technologies To Watch In 2016

From magic mirrors to RFID tags, the retail technologies emerging...

Read More

2016 Expert Outlook

A summary of perspectives outlining what to expect in 2016.

Read More

Kroger Trying New Coupon Approach In TH

A different kind of coupon package landed in the mailboxes...

Read More

Last Minute Madness

Helping men make the most of their last-minute holiday shopping sprees.

Read More

What Is That Smell?

How retailers can utilize scent to increase sales.

Read More

Courting The Christmas Consumer

Keeping it simple for shoppers is the key to holiday sales success.

Read More

Mobile POS, Digital Wallets & Self Checkout. Are You Ready For The Revolution?

Up until relatively recently a mobile Point Of Sale device (POS) was defined as any cash register that could be moved from a fixed area...

Read More

Why Does Shopping Make Us Feel Good?

Buying certain products triggers a center in the brain thta produces endorphins.

Read More

The Lowest Price Doesn't Always Win The Sale

Even with instant price comparisons, good margins are still attainable.

Read More

How Humour Can Impact Sales

Assuming that a joke will have the same effect on all customers is a mistake.

Read More

How To Overcome The "I'm Just Looking" Defense

Change your customer's behavior by changing your behavior.

Read More

Omni-Channel Customers

If you have not noticed, you should have. The consumer continues to change and evolve ...

Read More

Helping The Undecided Customer To Commit

Reframe their fear of making the wrong choice into certainty.

Read More

Why Do People Buy Gifts?

Guilt and love are the two most common motivators behind gift purchases.

Read More

Musings Of A Retail Psychologist

An article appeared in Footwear Insight Magazine (a Formula4 Media Publication) that explores the need, desire and erratic behavior of consumers and what it means to retailers.

Read More

How To Woo The Time-Strapped Customer

With hectic lives, shoppers are looking for the e3asy way out - of your store!

Read More

Clothes Really Do Make The Man - Or Woman

What and how what employees wear impacts sales.

Read More

Increasing Sales With Price Anchoring

A close look at price anchoring and how you can use it to your advantage.

Read More

Social Media and Retail

If you use Google to search “social media” you will see more than three hundred and seventy million web sites that have some relationship to the term. It definitely is a hot topic...

Read More

Calling For Profits

Niche - What Independent Retailers Read. Winter 2011. Technology, a powerful weapon in any retailer's profit arsenal, is taking on a new and commnading form: mobile phones...

Read More

Use Gift-With-Purchase Promotions To Encourage Full-Price Purchases

But make sure the gift is related to the product the customer buys to receive it.

Read More

How The Internet Is Escalating Buyer's Remorse

Why technology is making every purchase seem somewhat suspect in the customer's mind.

Read More

Consumers Buy More At Certain Times Of Day

Is this a function of biology or something else?

Read More

Emotionally Appealing Promotions Are Losing Propositions For Customers

Why our desire not to lose is greater than our desire to win.

Read More

The Year Mobile Comes of Age

For the past three years the interest in mobile technology has been growing. It appears that in 2011 the time has finally come...

Read More

Why The Color Of Your Store Matters

Keep these rules of color conduct in mind when selecting shades for your store.

Read More

Consumer's Lust For Low Prices

It has become more and more unthinkable today for many consumers to pay full price for most of the products that they purchase.

Read More

Using Percentage Discount Is A Dead End

James Dion explain why a coupon is more motivating to consumers than a percent discount...

Read More

The Groupon Movement

Groupon.com is a deal-of-the-day web company that purports to help connect local merchants/retailers and ‘social’ consumers. End of the good news...

Read More

Hiring and Retaining Staff

Finding the right sales professionals to work for us has always been and will always be one of the biggest challenges ...

Read More

Why Didn't They Think of This?

It has now been almost ten years that I have been ordering on line and it was only today that it dawned on me...

Read More

Shopping a Trade Show

For most independent retailers going to a trade show is the single most stressful event of the season...

Read More

Not All Customers are Created Equal

Back in the good old days (that is what we always call 30 years ago), customers were by and large a very similar group...

Read More

Over Bought or Under Sold?

It is not unusual for most retailers to consider the word "mark down" a dirty or unspeakable word...

Read More

Penny Wise, Pound Foolish

How often have we heard this old axiom? Probably, thousands of times! The reason for this...

Read More

POS & Retail Technology - Microsoft White Paper

The Effects of POS Implementation and Retail Technology on Sales and Profitability for Small to Mid Sized Retailers

Read More

Five Mistakes to Avoid When Choosing Technology for your Business

No business can avoid using technology. In fact, the proper deployment of technology can help cut expenses...

Read More

Avoiding the Ten Most Common Mistakes in Retail Technology

One of the most frightening purchases that a retailer ever makes is their technology. The reason for this is that...

Read More

The Weakest Link - Microsoft White Paper

An Examination of Chain Store Productivity with a 4-Step Process to Address Problem Stores

Read More

Beyond POS: Two Technologies that Can Significantly Increase Sales and Profits - Microsoft White Paper

An Examination of Technologies for Retailers that Go Beyond Traditional POS, Merchandising, Customer Profiling and Financial Software

Read More

The Cost of Inventory - Microsoft White Paper

The Real Cost of Inventory - Why You Can Have Too Much of a Good Thing

Read More

Technology

Of all the factors influencing the retail world today, technology is having the most profound impact...

Read More

Price, Price, Price

At the end of the last century, Timothy Eaton pioneered a radical concept called fixed pricing...

Read More

Back to the Future Technology Meets Retail

What if the real measure of success in the next 10 to 20 years is operating your business not the way that your parents would have...

Read More