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Dionco Chicago

Accolades & Applause

"Retail Speaker & Retail Consultant James Dion is a consummate professional who is extremely knowledgeable in the worldwide retail industry."


“Stefania’s firsthand retail experience enables her to develop practical solutions that work in the real-world."

James Dion, Retail Speaker & Retail Consultant

James Dion (Jim), founder and president of Chicago-based Dionco Inc., is an internationally known Retail Speaker & Trainer, Retail Consultant, and the Author of the best-sellers "Retail Selling Ain’t Brain Surgery, It’s Twice As Hard", "Start and Run a Retail Business" and "The Complete Idiot’s Guide to Starting and Running a Retail Store".

Stefania Pinton, Retail Consultant

Stefania Pinton is a partner at Dionco. She has over 25 years of international retail industry knowledge and experience having worked for some of the largest retail companies in the world.

Our Network

At Dionco we rely on a network of resources for additional support and collaboration.


About Us

Dionco Inc., Chicago is an internationally renown retail consulting and training firm specialized in retail selling skills, store operations, merchandising, retail technology, consumer trends and store optimization strategies. Our mission is to deliver state-of-the-art information and solutions on all facets of the retail industry as well as provide insights on future trends.

At Dionco Inc. we pride ourselves on being able to provide our clients with the most up-to-date data and competitive solutions to their needs from our access to extensive research as well as information from some of the largest corporations in the world.

The primary focus of our firm is keynote speeches, seminars and workshops as well as corporate and individual retail consulting and training.

We are sensitive to cultural and global issues as we consult in North America, Asia, Africa, Australia, Europe and South America.